Rottwear
A visual identity and merchandise for Rottwear, a Polish brand associated with the Anwil Włocławek basketball team.
Scope
Brand Identity, Merchandise
Client
Anwil Włocławek
Duration
8 weeks
2023
(Challenge)
Anwil Włocławek commissioned me to develop the visual identity for Rottwear, a new apparel brand created for the club’s fans. The project included designing the logo and brand book, as well as developing the prints and overall visual direction for the brand’s first collection.
(My role)
My task was to create a cohesive visual identity for a new apparel brand deeply rooted in basketball culture. I developed the Rottwear logo using collegiate-style lettering, with the shape of the “W” subtly referencing a basketball net and the “R” integrated into it. I also created a series of prints for T-shirts, hoodies, trousers and caps, drawing primarily on typography and the visual language of college basketball, inspired by early basketball uniforms and sportswear.
